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That Glow-Up Might Be a Lie: How Before/After Photos Fool UK Shoppers

That Glow-Up Might Be a Lie: How Before/After Photos Fool UK Shoppers

Side-by-side transformation photos are the oldest trick in direct-response skincare marketing — and the easiest to fake. From clever lighting to outright AI edits, here's how the illusion is built and how to protect your wallet before your next beauty purchase.